Ipsos Reid » Information Technology

There are two critical junctures in a company that must work synergistically to maximize productivity and increase profit margins: IT and business. The alignment of IT and business has come under close scrutiny over the last several years, especially given the veritable roller coaster of most markets and businesses since the late 90’s. The buyers’ world is a high-tech pressure cooker.

Ipsos Reid’s IT research is dedicated to bridging the chasm between vendors and customers and bringing a new level of depth and understanding focused on high-impact, demand-based research. Ipsos Reid will give you the strategic guidance to allow your brands, products, and services to gain a stronger competitive foothold, and to command better loyalty.

We employ a broad range of methodologies to support an even wider range of research approaches, including market segmentation, high risk and emerging technology solution research, buyer purchasing behavior and analysis research, technology adoption and migration research, and strategic consulting. With the most sophisticated data collection capabilities and a core team of IT researchers, Ipsos Reid provides the context and insight to make research relevant to your bottom-line.

Ipsos Canada Technology

RESOURCES

FOR MORE INFORMATION


1.888.210.7425