With the retail spectrum comprising international brand giants and specialty niche players – both coming at consumers through a wide-variety of distribution channels – the industry is hard to pin down. Retail is a constantly evolving, highly fragmented environment.

Understanding and building relationships with consumers, and carving a unique and compelling positioning with a strong and highly differentiated brand, requires exceptional market acumen.

The retail industry experts at Ipsos Reid can help you to:

Analyze customer or employee satisfaction
Boost brand image or market positioning
Develop and assess advertising
Establish benchmarks and/or track usage and attitudes among target consumers
Identify market potential for new initiatives
Segment current and prospective customers

Our retail teams have years of experience with a variety of different sectors and a proven track record of delivering actionable results to grow your retail business.

RESOURCES

FOR MORE INFORMATION

In Eastern Canada:
Peter Milic
416.324.2290

Carla Flamer
416.324.2306

In Western Canada:
Catherine Dawson
778.373.5003

STUDY POSSIBILITIES

Brand Equity and Health
Branding and Positioning
Customer Satisfaction/Loyalty
Ethnography
Initiative Assessment
Market Potential/Assessment
Segmentation
Site/Store Evaluation
Usage and Attitude/Tracking

SECTOR EXPERIENCE

Apparel retailers
Beauty products
Consumer electronics retailers
General merchandise/Department stores
Grocery retailers
Hardware/Building supply retailers
Liquor/Alcoholic beverage retailers
Movies/Home entertainment retailers
Restaurants (QSR to full service, and specialty food venues)
Retail property development
Sporting goods retailers

POLLS & RESEARCH

Canadian Post Secondary Education (2)

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