Lotteries and other gaming organizations are constantly seeking ways to better understand their players—and how to reach them through product development and communications efforts.

We work with clients to provide a multitude of sector-specialized research and consulting services including:

Segmentation studies;
Concept testing of online and scratch products;
Product/volumetric forecasting;
Market and opinion tracking;
Media habits and shopping behavior assessments;
Retailer interviews;
Qualitative research and more.

Our experience covers all sectors of the industry, including lottery industry vendor agencies, casino and online gaming, and charitable lottery groups.

Our international reputation for delivering total market intelligence has been built on over 20 years of experience in this sector. Collectively, we have provided services to 29 lottery jurisdictions across North America and are the only research firm with a dedicated team that specializes in this field.

RESOURCES

FOR MORE INFORMATION

Paul Lauzon

Paul Lauzon
403.294.7386

PRODUCTS & SERVICES

DOWNLOADS

POLLS & RESEARCH

Jackpot! Even if They Won the Lottery, Majority (53%) of Canadians Would Continue to Work