Download the newly published 2008 edition of our complimentary Fact Guide, a summary of the latest trends in Canada's online behaviour sourced from the Ipsos Canadian Inter@ctive Reid Report.

Originally introduced in 1995 as our "Canadian's and the Internet" report, this study was re-vamped in 1999 and 2000 to include quarterly tracking of relevant Internet related issues among Canadian consumers, and renamed "The Canadian Inter@ctive Reid Report". This quarterly tracking report provides subscribers with a detailed examination of who is on the Internet, why they are on it, and what they use it for. More specifically, the Canadian Inter@ctive Reid Report investigates the demographics, activities, and opinions of online Canadians with respect to the Internet and the New Economy. With this Report, Canadian organizations can stay in the know about the rapidly changing economic and social context of the Internet in Canada.

The Ipsos Canadian Inter@ctive Reid Report is based on 800 online interviews with a representative cross-section of Canadians who spend at least an hour online per week.

The following list is an example of The Ipsos Canadian Inter@ctive Reid Report's regular line up of articles:

Internet Access and Profiles

How many people own a PC? Who is on the Internet? What are they doing online? This chapter provides readers with a solid understanding of the broader Internet trends at work in Canadian society.

Core Tracking Summary

This concise executive summary reviews important online topics such as e-commerce, online advertising, financial services, and social networking and online media.

Special Features

Check out some of the topics we have covered in the past year such as Consumer Electronics, Email Marketing, Job Searching, Online Dating, Search Marketing, Online Healthcare, Online Media and Mobile Broadband.

E-commerce

This chapter covers topics such as: How many Canadians have shopped online and how much do they spend? What is the likelihood that they will increase their online purchasing in the next year? Which sites do they visit and what are they buying?

Financial Services

The financial services tracking section looks at the sites where Canadians are doing their banking, their awareness of investment and financial information web sites, as well as their confidence in conducting financial transactions online.

ISP Satisfaction

This chapter takes a closer look at how satisfied Canadians are with the services provided by their ISP, with various aspects of the Internet, as well as identifying differences in satisfaction amongst those who have high speed versus low speed access.

Special Features:

Prospectus:
Download The Ipsos Canadian Inter@ctive Reid Report.

Subscription Options:

Full subscription:

All four quarterly reports;
Access to the Inter@ctive Reid Extranet;
Five proprietary questions;
Custom summary of proprietary questions;
Participation in annual online focus groups; and,
Input into selection and design of Special Features.

Basic subscription:

All four quarterly reports.

Other options available for subscribers include a larger allotment of proprietary questions, regional sample boosts, and custom presentations.

Individual Quarters:

Specific chapters or topics available.

Contact:

Mark Laver
Associate Vice President, Ipsos Reid
T: 403.294.7393
mark.laver@ipsos.com

The Ipsos Canadian Inter@ctive Reid Report