For fifteen years Ipsos Reid has been tracking the whos, whats, and whys of Internet usage and attitudes among Canadians. This has made the Ipsos Canadian Inter@ctive Reid Report the longest running and most comprehensive study on Canadians and the Internet.

And as such, we will mark this significant milestone with a year-long celebration featuring a mix of in person receptions in Toronto, Calgary, and Vancouver, as well as 15-minute online briefings with data and insights revealed from our most recent wave of the study. Stay tuned for a detailed calendar of events.

Why are we so excited?

Originally introduced in 1995 as our "Canadians and the Internet" report, this study was re-vamped in 1999 and 2000 to include quarterly tracking of relevant Internet related issues among Canadian consumers, and renamed "The Canadian Inter@ctive Reid Report". Then, in 2008, we made another giant leap by conducting the study with online Canadians only, and also began to conduct interviews monthly vs. quarterly. These changes will us to go into great depth on more topics during the course of 2010.

Not only do subscribers receive tracked data all of the standard Internet activities, but they also receive baseline measures on burgeoning ones. From e-commerce to social networking, if it has happened online it has been measured and reported. The 2010 Ipsos Canadian Inter@ctive Reid Report will continue to be the definitive source for information about Canadians and the Internet.

The following list is an example of The Ipsos Canadian Inter@ctive Reid Report's regular line up of articles:

Internet Access and Profiles

How many people own a PC? Who is on the Internet? What are they doing online? This chapter provides readers with a solid understanding of the broader Internet trends at work in Canadian society.

Core Tracking Summary

This concise executive summary reviews important online topics such as e-commerce, online advertising, financial services, and social networking and online media.

E-commerce

This chapter covers topics such as: How many Canadians have shopped online and how much do they spend? What is the likelihood that they will increase their online purchasing in the next year? Which sites do they visit and what are they buying?

Financial Services

The financial services tracking section looks at the sites where Canadians are doing their banking, their awareness of investment and financial information web sites, as well as their confidence in conducting financial transactions online.

ISP Satisfaction

This chapter takes a closer look at how satisfied Canadians are with the services provided by their ISP, with various aspects of the Internet, as well as identifying differences in satisfaction amongst those who have high speed versus low speed access.

Special Feature Chapters

Throughout the year, we offer more in depth examinations of important emerging trends, such as Digital Marketing, Mobile Broadband and Apps, Online Travel, Search Marketing, and more.

About:

15 Years 15 Ways to Celebrate

Subscription Options:

Full subscription:

All four quarterly reports;
Access to the Inter@ctive Reid Extranet;
Six proprietary questions;
Custom summary of proprietary questions;
Participation in annual online focus groups; and,
Input into selection and design of Special Feature Chapters..

Basic subscription:

All four quarterly reports.

Other options available for subscribers include a larger allotment of proprietary questions, regional sample boosts, and custom presentations.

Individual Quarters:

Specific chapters or topics available.

Contact:

Mark Laver
Associate Vice President, Ipsos Reid
T: 403.294.7393
mark.laver@ipsos.com

The 2010 Ipsos Canadian Inter@ctive Reid Report