Ipsos Reid » Agribusiness, Food and Animal Health

Globalization, food safety, new technologies and industry rationalization are impacting on every aspect of the agriculture, food and animal health sectors. Understanding how farmers and other primary agriculture stakeholders such as governments, suppliers, retailers and food processors are meeting the challenges of the new marketplace has never been more important than it is today.

Our background working with animal health products manufacturers has also helped us to build extensive experience analyzing the companion animal products market in North America. Additionally, we are adept at talking to consumers about evolving food technologies and food safety issues.

The Agribusiness, Food and Animal Health Division of Ipsos has extensive experience obtaining opinions from a broad range of audiences about complex issues and science-based products. Customized research approaches, including both qualitative and quantitative methods, combined with advanced analytical tools, are used to provide insight into the problems or issues that our clients face. In addition, we offer a full range of syndicated studies that address a wide variety of topics.

We can give you the strategic guidance you need, whether you are trying to build brands and optimize sales or need to better understand how your customers or other stakeholders view your organization or emerging issues. We can help you to:

• Evaluate pipeline potential of a new or existing product
• Position a new or existing product
• Assess the potential of an untapped market
• Pre-test and track communications materials
• Identify the price demand relationship for a product
• Understand how customers actually use a product
• Identify ways to measure and improve customer/stakeholder satisfaction and loyalty
• Segment your customer base
• Determine how stakeholders perceive an emerging issue
• Assess your organization’s reputation and positioning within the marketplace

Ipsos has full capabilities to conduct interviews with farmers, veterinarians, retailers, consumers, pet owners and other business-to-business contacts across Canada, the United States and around the world, using the most advanced qualitative and quantitative techniques and data collection methods (including online or Internet based studies). In fact, we have a reputation within the industry for being the first to use the newest analytical techniques available to our clients’ advantage.

Whatever your market research needs, from direction on a new product concept through to market segmentation and everything in between, you can trust the Agribusiness, Food and Animal Health Division’s more than twenty years of experience to provide you with the strategic and tactical guidance you need.

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