Point of View: Trends Shaping the New Consumer

An Ipsos Reid Point of View – Summer 2009

4 pages

In this new point of view (part 2 of a 3-part series), Ipsos offers more learnings and interpretation to assist with decision-making during these turbulent times.

Drawn from Ipsos’ global Trend Observer research study, this paper highlights the four trends shaping the consumer of today. Understanding these trends are vital to marketers as they update strategies, redefine tactics and design messages and communications to connect with the 'New Consumer'.

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