Point of View: Living In Turbulent Times – Canadians and the Recession

An Ipsos Reid Point of View – Spring 2009

6 pages; 6 charts/tables

The current economic indicators and public polling data confirm we are in a time of extreme volatility. In response to the recession, businesses are faced with challenging decisions. Each company’s response is unique – driven by long-term goals, the competitive landscape and the recession’s impact on shifting consumer spend within the company’s category. Since consumer expenditures account for over half of Canadian GDP, shifts in spending behaviour and anticipated consumption patterns will have a critical bearing on overall economic recovery and your company’s future successes.

We believe that careful scrutiny of accurate consumer behaviour and expectations will be a critical success factor in determining the longer term fate of many companies. Ipsos Reid has been tracking consumer behaviour and perceptions for decades. Our firm provides client companies with insights in support of their business strategies and tactics. Download this new point of view for current learnings and interpretation to assist with decision-making during these turbulent times.

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