Point of View: Beyond the Recession - Marketing with the New Consumer

An Ipsos Reid Point of View – Fall 2009

4 pages

Spurred on by a heightened social consciousness and empowered by social media, the New Consumer’s newly shaped attitudes about self, community, the environment, and business are changing the dynamics of the marketplace and the relationship between buyers and sellers; especially given the current economic turmoil.

This paper suggests steps that you can take to engage your organization and to identify and prioritize responses to New Consumer trends, whether that means simply shifting your communication or creating wholesale regenerations of your market processes. These responses have to be specific and actionable, relating to your organization’s unique capabilities, strategies, and positioning.

Learn more about the 5-guiding principles we say are worthy of consideration by downloading our latest paper in this three-part series.

Please fill out the form below in order to receive your complimentary copy.

Ipsos.ca Main Form
Full Name:
Company Name:
Email:
Position:
Address:
City:
Province:
Postal Code:
Phone:
Industry:

Leave this field empty

By submitting this request, you may be contacted by Ipsos Canada regarding this or similar advertising, marketing, or public opinion research offerings. To read our Privacy Policy, please click here. Thank you for your interest.

MORE INFORMATION