Research Solutions » Panels
Canada
2007 Micro Business Trends
The 2007 Small Business Trends: Financial Services syndicated study talks to the owners of Canadian businesses with fewer than 10 full-time equivalent employees. This study is designed to serve the needs of financial institutions, such as banks and credit unions, credit card companies, insurance companies and their partners.
Access Panel - Traditional
Over 50,000 Canadian households accessible by mail or telephone.
Canadian Chinese Media Monitor
The Canadian Chinese Media Monitor is an independent and comprehensive Chinese media user study to help you market to the Chinese Community in the two major urban centres in Canada, Toronto and Vancouver, which has attracted close to 80% of Chinese immigrants. It is designed to bring all media vehicles onto the same platform to help optimize media planning efforts.
Canadian Consumer Panels
Composed of 80,000 pre-selected households and over 150,000 individuals, the Canadian Consumer Panel represents a microcosm of the Canadian population.
Canadian Online Panel
One of North America's only randomly recruited Internet panels. With 35,000 households, the Canadian Online Panel helps our clients reach the Internet population quickly and cost-effectively.
Consumer Panel of Canada
Households on Ipsos Reid's panel, the longest-running continuous panel in Canada, detail their purchases on a wide range of categories. Employing essentially the same representative households through time, CPC is able to accurately track market trends and analyze marketplace dynamics.
Interactive Custom Panels
Ipsos' Interactive Custom Panel group partners with clients to build customized panels powered by Ipsos owned software, IAF, giving you the power of a proprietary targeted sample to draw on at any time for both quick studies and more complex research.
Ipsos Reid Canadian Travel Barometer
Use the Ipsos Reid Canadian Travel Barometer to understand future travel intentions before most rear-view mirror indicators do and provide unique insights into traveller behaviors. The Ipsos Reid Canadian Travel Barometer offers continuous monthly tracking of travel issues that impact willingness and ability to travel such as time availability, financial barriers, and perceptions on affordability of travel. These timely insights help you fine-tune merchandising and marketing messages for a variety of travel products and services.
Keeping Pace with Digital Music and Video Behaviour in Canada
Building off of our highly successful MOTION and TEMPO studies in the United States, we are turning to Canadians to assess their changing appetite, attitudes, and behaviours concerning online entertainment content. As well, we will be focusing on the role of emerging technologies, and the impacts on other distribution and entertainment channels.
Marketing to Chinese Canadians: Advertising and Brand Research
This study will survey Chinese Canadians in the Toronto and Vancouver markets with a series of questions related to advertising recall and awareness, brand awareness, usage, consideration, and image impressions of leading brands across a broad range of sectors. Telephone interviews will be conducted in Cantonese, Mandarin, and English (respondent's option) with adults aged 18+.
New Canadian Micro Business Owners
The New Canadian Micro Business Owners report will provide an understanding of New Canadian micro business owners and the services these businesses use. The research will use inlanguage telephone interviews to reach segments of New Canadian business owners that conventional b2b market research cannot capture.
New Canadians & Grocery Shopping
This New Canadians & Grocery Shopping report will provide insights into grocery shopping habits and attitudes among the two largest and fastest growing Canadian communities.
New Canadians & Out-Of-Home Dining
The “New Canadians & Out-Of-Home Dining” report will provide insights into out-of-home dining habits and attitudes among the two largest and fastest growing new Canadian communities.
Online Panel
The Ipsos Reid Online Access Panel is made up of more than 800,000 individuals world-wide. Building on or over 60 years of panel management experience, the Online Access Panel is recruited and maintained to the highest research standards.
Proprietary Online Panel
A Custom, or Proprietary Online Panel, is a panel that is owned by a client. Custom Panels allow our clients to track their customers over time, while linking survey and purchase data.
The 2010 Canadian Business Travel Study
The Canadian Business Travel Study is the longest running and most comprehensive study of frequent Canadian business travellers. For nearly two decades, Ipsos Reid has tracked the usage and attitudes among business travellers who take six or more round trip flights for business per year. The study has become the acknowledged report card of frequent business travellers in Canada.
Trend Observer
This global study involves extensive interviews with young trailblazers who are role models for their peers as well as social leaders with their fingers on the pulse of society, and experts on the cutting edge of their individual fields of endeavor. Trend Observer research uncovers today’s trends and predicts their evolution into the future. The report charts the trends that have a significant and continuing impact on consumers in the US, Canada, the UK, France, Sweden, and Japan.
Young Canadians' Payment Methods
Young Canadians’ Payment Methods is designed to provide an understanding of how teens and young adults make decisions about and use different payment methods. This report will be of interest to any company that provides banking, credit cards, cash cards, online services and/or other payment methods to Canadians between 16 and 28 years of age.
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