Canadians are more likely to seek financial advice than they have in the past. This trend creates some challenges for financial services providers who need to understand how to position their advice offerings, but also determine whether this increased need for advice reflects a structural or cyclical change in the industry. With a return to more stable markets, will investors maintain their reliance on advice

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FIRM

Financial Industry Research Monitor helps you track trends in household behaviours and attitudes related to home ownership, mortgages and related household borrowing and insurance.

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Market Now! Report

Ipsos Reid is proposing to launch the Market Now! Report, a new syndicated study. The Market Now! will report monthly Canadians’ current attitudes and behaviours with respect to financial services and provide critical information for shaping your customer communications.

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Ray Kong
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PRODUCTS & SERVICES

POLLS & RESEARCH

To Deal With Rising Costs of Healthcare, Canadians Prefer Finding Efficiencies (61%) Over Investing More Tax Dollars (28%) Or Providing Greater Opportunities To Pay Out-Of-Pocket (11%)

Half (51%) of Cardholders Indicate that they Will Spend Less on Credit Cards over the Next Six Months. One Quarter (24%) Say ‘Much Less’

Majority (61%) Of Canadians Not Updating Their Home Insurance After Purchasing Jewellery or Other Valuables