These two annual studies provide in-depth learning about the consumer and small business card markets in Canada, including cardholder attitudes and behaviours. The optional deliverables include reports on Reward Programs.

Download the Personal Cardholder Product Sheet Download the Small Business Cardholder Product Sheet

Canadian Financial Monitor

This continuous syndicated research service provides detailed information across a wide range of issues related to Canadian household finances.

More Information Download Product Sheet

Card Merchant Study

The 2007 Card Merchant Study is a large-scale business study among a nationally representative sample of merchants that accept credit card and/or debit (Interac) transactions. Interviews are conducted among key decision makers regarding these services.

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Chinese and South Asian New Canadians Report on Financial Services

The Chinese and South Asian New Canadians Report on Financial Services helps financial institutions in Canada tap into the major immigrant populations. The 2008 report will track key performance metrics such as market penetration of financial institutions for banking, investing and credit, satisfaction, demographic and pyschographic characteristics.

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Chip Cards in Canada Study

The Chip Cards in Canada syndicated market research survey is designed to provide a benchmark base of consumer learning for decision-makers and stakeholders in the chip card arena. This consumer survey is the first Canadian deliverable in a longer term market research program initiated by Ipsos Reid and ACT in conjunction with key industry players.

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Market Now! Report

Ipsos Reid is proposing to launch the Market Now! Report, a new syndicated study. The Market Now! will report monthly Canadians’ current attitudes and behaviours with respect to financial services and provide critical information for shaping your customer communications.

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RESOURCES

FOR MORE INFORMATION

Ray Kong
416.324.2106

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PRODUCTS & SERVICES

POLLS & RESEARCH

To Deal With Rising Costs of Healthcare, Canadians Prefer Finding Efficiencies (61%) Over Investing More Tax Dollars (28%) Or Providing Greater Opportunities To Pay Out-Of-Pocket (11%)

Half (51%) of Cardholders Indicate that they Will Spend Less on Credit Cards over the Next Six Months. One Quarter (24%) Say ‘Much Less’

Majority (61%) Of Canadians Not Updating Their Home Insurance After Purchasing Jewellery or Other Valuables