Households on Ipsos Reid's panel, the longest-running continuous panel in Canada, detail their purchases on a wide range of categories. Employing essentially the same representative households through time, CPC is able to accurately track market trends and analyze marketplace dynamics.
How are Canadians planning to spend their money in these turbulent economic times? Our latest syndicated study probes this question. Stay Tuned: Consumer Intentions offers a forward looking view into the mindset of Canadians as they consider their household expenditures in the upcoming three months.