Ipsos Reid » Financial Services
Affluent Canadians
Affluent Canadian Report
This annual study examines the purchase decisions, borrowing, and investment patterns of 2500 high income, high net worth Canadians.
Canadian Financial Monitor
This continuous syndicated research service provides detailed information across a wide range of issues related to Canadian household finances.
How to Capture the 50 Plus Financial Services Market
The lucrative 50 plus market remains a key component of any financial services company’s marketing strategy. But the changing face of retirement combined with longer life expectancies and more active lifestyles has resulted in a knowledge gap about the latest attitudes and financial behavioural trends in this market segment.
Market Now! Report
Ipsos Reid is proposing to launch the Market Now! Report, a new syndicated study. The Market Now! will report monthly Canadians’ current attitudes and behaviours with respect to financial services and provide critical information for shaping your customer communications.
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