Canadians are more likely to seek financial advice than they have in the past. This trend creates some challenges for financial services providers who need to understand how to position their advice offerings, but also determine whether this increased need for advice reflects a structural or cyclical change in the industry. With a return to more stable markets, will investors maintain their reliance on advice

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Card Merchant Study

The 2007 Card Merchant Study is a large-scale business study among a nationally representative sample of merchants that accept credit card and/or debit (Interac) transactions. Interviews are conducted among key decision makers regarding these services.

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How to Capture the 50 Plus Financial Services Market

The lucrative 50 plus market remains a key component of any financial services company’s marketing strategy. But the changing face of retirement combined with longer life expectancies and more active lifestyles has resulted in a knowledge gap about the latest attitudes and financial behavioural trends in this market segment.

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Market Now! Report

Ipsos Reid is proposing to launch the Market Now! Report, a new syndicated study. The Market Now! will report monthly Canadians’ current attitudes and behaviours with respect to financial services and provide critical information for shaping your customer communications.

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PRODUCTS & SERVICES

POLLS & RESEARCH

To Deal With Rising Costs of Healthcare, Canadians Prefer Finding Efficiencies (61%) Over Investing More Tax Dollars (28%) Or Providing Greater Opportunities To Pay Out-Of-Pocket (11%)

Half (51%) of Cardholders Indicate that they Will Spend Less on Credit Cards over the Next Six Months. One Quarter (24%) Say ‘Much Less’

Majority (61%) Of Canadians Not Updating Their Home Insurance After Purchasing Jewellery or Other Valuables