This annual study examines the purchase decisions, borrowing, and investment patterns of 2500 high income, high net worth Canadians.
This continuous syndicated research service provides detailed information across a wide range of issues related to Canadian household finances.
Canadians are more likely to seek financial advice than they have in the past. This trend creates some challenges for financial services providers who need to understand how to position their advice offerings, but also determine whether this increased need for advice reflects a structural or cyclical change in the industry. With a return to more stable markets, will investors maintain their reliance on advice
The Chinese and South Asian New Canadians Report on Financial Services helps financial institutions in Canada tap into the major immigrant populations. The 2008 report will track key performance metrics such as market penetration of financial institutions for banking, investing and credit, satisfaction, demographic and pyschographic characteristics.
The Chip Cards in Canada syndicated market research survey is designed to provide a benchmark base of consumer learning for decision-makers and stakeholders in the chip card arena. This consumer survey is the first Canadian deliverable in a longer term market research program initiated by Ipsos Reid and ACT in conjunction with key industry players.
The lucrative 50 plus market remains a key component of any financial services company’s marketing strategy. But the changing face of retirement combined with longer life expectancies and more active lifestyles has resulted in a knowledge gap about the latest attitudes and financial behavioural trends in this market segment.
Ipsos Reid is proposing to launch the Market Now! Report, a new syndicated study. The Market Now! will report monthly Canadians’ current attitudes and behaviours with respect to financial services and provide critical information for shaping your customer communications.
How are Canadians planning to spend their money in these turbulent economic times? Our latest syndicated study probes this question. Stay Tuned: Consumer Intentions offers a forward looking view into the mindset of Canadians as they consider their household expenditures in the upcoming three months.
The Canadian Household Expenditure Report collects data each month from 700 households across Canada. The full report offers an in depth view of Canadian households and identifies opportunities for promoting your product or service.
Young Canadians’ Payment Methods is designed to provide an understanding of how teens and young adults make decisions about and use different payment methods. This report will be of interest to any company that provides banking, credit cards, cash cards, online services and/or other payment methods to Canadians between 16 and 28 years of age.