Affluent Canadian Report

This annual study examines the purchase decisions, borrowing, and investment patterns of 2500 high income, high net worth Canadians.

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Canadian Financial Monitor

This continuous syndicated research service provides detailed information across a wide range of issues related to Canadian household finances.

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Canadians and Financial Advice

Canadians are more likely to seek financial advice than they have in the past. This trend creates some challenges for financial services providers who need to understand how to position their advice offerings, but also determine whether this increased need for advice reflects a structural or cyclical change in the industry. With a return to more stable markets, will investors maintain their reliance on advice

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Card Merchants Syndicated Study

This study provides comprehensive market intelligence about merchants, their choice of credit card suppliers and POS issues. The study in conducted annually and is based on 1000 interviews with Canadian retailers.

Chinese and South Asian New Canadians Report on Financial Services

The Chinese and South Asian New Canadians Report on Financial Services helps financial institutions in Canada tap into the major immigrant populations. The 2008 report will track key performance metrics such as market penetration of financial institutions for banking, investing and credit, satisfaction, demographic and pyschographic characteristics.

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FIRM

Financial Industry Research Monitor helps you track trends in household behaviours and attitudes related to home ownership, mortgages and related household borrowing and insurance.

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Market Now! Report

Ipsos Reid is proposing to launch the Market Now! Report, a new syndicated study. The Market Now! will report monthly Canadians’ current attitudes and behaviours with respect to financial services and provide critical information for shaping your customer communications.

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