Chinese and South Asian communities represent a significant segment of the market for major businesses across the province, and in the Lower Mainland in particular, and many credit unions are currently conducting or planning to launch marketing campaigns specifically targeting these markets. However, up until now it has been challenging to cost effectively assess the impact of these targeted communications programs in-market. Ipsos ASI, the leader in advertising research in Canada, is conducting a special tracking study for credit unions to identify advertising impact and brand awareness, usage, and perceptions among the Chinese and South Asian markets in the Lower Mainland.

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Canadian Financial Monitor

This continuous syndicated research service provides detailed information across a wide range of issues related to Canadian household finances.

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Market Now! Report

Ipsos Reid is proposing to launch the Market Now! Report, a new syndicated study. The Market Now! will report monthly Canadians’ current attitudes and behaviours with respect to financial services and provide critical information for shaping your customer communications.

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Ray Kong
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POLLS & RESEARCH

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