Syndicated Studies
17 Hot Food Trends & Consumer Purchase Behaviour
This Report will provide your organization with current information directly relevant to product development, marketing and positioning, including how often consumers are purchasing each of the food trend categories, demographic characteristics and behaviours of regular buyers, and cross purchasing behaviour and more.
2006 Full Service Brokerage Report
Investors are increasingly likely to seek financial advice. However, many of these investors use multiple channels for their investments, having only a portion of their investments with a full service brokerage. To understand investors’ use of, choice of and loyalty to full service brokerage providers you must read this study. Specifically, we will explore attitudes and behaviour patterns of full service brokerage users toward advisors, full service brokerages and investing overall.
2007 Ipsos Reid Executive IT Panel - Spring/Summer
Ipsos Reid launched the Executive IT Panel in mid 2005. Since then, we have run consecutive 'waves' of this research panel among senior level IT and business decision-makers. This document outlines the Spring/Summer 2007 wave. The Panel is structured specifically for the technology sector. It provides research survey access to a robust sample of small, medium-sized and large enterprises across Canada.
2007 Micro Business Trends
The 2007 Small Business Trends: Financial Services syndicated study talks to the owners of Canadian businesses with fewer than 10 full-time equivalent employees. This study is designed to serve the needs of financial institutions, such as banks and credit unions, credit card companies, insurance companies and their partners.
Alberta Reputation Monitor
How does your organization’s reputation measure up in the Alberta marketplace? The Alberta Reputation Monitor (I-Rep Alberta) provides organizations in Alberta with the opportunity to benchmark and track their reputation against sector competitors in the marketplace, and rank their organization against national norms generated through a decade of reputation research.
B.C.Reputation Monitor
How does your organization’s reputation measure up in the BC marketplace? The BC Reputation Monitor (I-Rep BC) provides organizations in British Columbia with the opportunity to benchmark and track their reputation against sector competitors in the marketplace, and rank their organization against national norms generated through a decade of reputation research.
BC Home Buyers Report
Ipsos Reid’s BC Home Buyers Report is specifically designed to profile, track, and measure the attitudes of recent and upcoming home buyers in British Columbia. The study will provide real estate developers, financial institutions, and other organizations vested in the real estate industry with consumer information that is up-to-date and insightful to navigate market conditions.
Canadian Business Media Relations Review
The Canadian Business Media Relations Review is an elite survey of top business and financial print, online and broadcast editors and journalists. Ideal for media, corporate and public relations professionals, this report provides candid and current opinions about communications approaches, tools and issues of interest to the business and financial media today.
Canadian Chinese Media Monitor
The Canadian Chinese Media Monitor is an independent and comprehensive Chinese media user study to help you market to the Chinese Community in the two major urban centres in Canada, Toronto and Vancouver, which has attracted close to 80% of Chinese immigrants. It is designed to bring all media vehicles onto the same platform to help optimize media planning efforts.
Canadian Contact Centre Benchmark Scores
Canadian Corporate Reputation Monitor (I-Rep) 2009
The Corporate Reputation Monitor is Canada's premier reputation measurement syndicated study for leading corporations. Since 1994, organizations have used this study to gain valuable intelligence to further their business strategies and to assess themselves against the marketplace, their competitors and I-REP norms.
Canadian Donors and You
Canadian Donors and You has been designed to help charities better understand their donor market and help grow their donor dollars. This comprehensive report features customized proprietary profiles of each subscribing organisation's past donors and potential future donors, as well as a psychographic donor segmentation and overview of the Canadian donor market with donor demographics, motivations for giving, and communication and solicitation preferences.
Download the National, Ontario or GTA prospectus for this study.
Canadian Farm Trends Report
Any organization, whether public or private sector involved in Canadian agriculture needs to say up-to-date on the shifts and trends in producer opinion and activity. The Canadian Trends Reports is an independent, authoritative source of information about Canadian farmers and the agricultural economy.
Canadian Inter@ctive Reid Report
The Canadian Inter@ctive Reid Report is a quarterly syndicated study that monitors Canadian Internet behaviors and attitudes in order to provide subscribers with the most authoritative, comprehensive, and up-to-date information about the Web and the marketplace.
Canadian Media Relations Review
Designed specifically for media relations, corporate relations, and public relations professionals who want to increase their media impact, the Canadian Media Relations Review provides subscribers with the candid and current opinions and preferences of the country’s top mainstream editors and journalists. From print, broadcast, and online media, this study explores top editors’ and journalists’ views of the public relations efforts of individual organizations, as well as specific industry sectors.
Canadian Sports Monitor
The Canadian Sports Monitor is your source for tapping into the market and understanding Canadian sports fans. The survey identifies fans for key sports and sporting events, and profiles the market across a range of products, services, attitudes and opinions.
Card Merchant Study
The 2007 Card Merchant Study is a large-scale business study among a nationally representative sample of merchants that accept credit card and/or debit (Interac) transactions. Interviews are conducted among key decision makers regarding these services.
Chip Cards in Canada Study
The Chip Cards in Canada syndicated market research survey is designed to provide a benchmark base of consumer learning for decision-makers and stakeholders in the chip card arena. This consumer survey is the first Canadian deliverable in a longer term market research program initiated by Ipsos Reid and ACT in conjunction with key industry players.
Emerging Market 2009
The Emerging Market is defined as young adults in the general population aged 18-34. They have been sought after by marketers across industries for several years as they are typically characterized as having a large amount of discretionary income and a passion for consumer goods. As a result, this group could potentially be impacted by the downturn more than any other age cohort. Whether entering the workforce, the housing market, or starting young families, individuals belonging to this group will face difficult decisions in 2009.
Government Service and Satisfaction
To better understand how Canadians' obtain and perceive government service and information, Ipsos Reid interviewed 2,400 Canadians, including 1,200 who have not contacted the federal government in the past three months and 1,200 who have. This study, Government Service and Satisfaction, offers a unique look at how different channels of government service delivery (Internet, telephone, in-person and mail) impact the behavior and attitudes of Canadians, and particularly which elements of service drive levels of satisfaction when Canadians interact with their government.
Green Financial Products and Services
The Green Financial Products & Services Study is designed to provide financial services company decision-makers with topical and focused information to support ‘green’ initiatives. It will provide valuable information applicable to a variety of financial services sub-sectors, including retail banking, credit & debit cards, insurance and asset management.
Higher Education Research
Ipsos' Higher Education Practice is committed to providing you knowledge that is informative, insightful, and actionable. We identify and help you prioritize strategies to ensure your institution succeeds. We do this by offering the following: custom research, Higher Education specialists, research with multiple audiences and client experience.
Ipsos Trend Report Canada
The Canadian Public Opinion & Public Affairs Journal for Decision Makers, produced 6 times a year, helps keep organizations abreast of consumer perspectives and the public opinion climate in Canada.
ISO Leaders Program
Keeping Pace with Digital Music and Video Behaviour in Canada
Building off of our highly successful MOTION and TEMPO studies in the United States, we are turning to Canadians to assess their changing appetite, attitudes, and behaviours concerning online entertainment content. As well, we will be focusing on the role of emerging technologies, and the impacts on other distribution and entertainment channels.
Market Now! Report
Ipsos Reid is proposing to launch the Market Now! Report, a new syndicated study. The Market Now! will report monthly Canadians’ current attitudes and behaviours with respect to financial services and provide critical information for shaping your customer communications.
Marketing to Chinese Canadians: Advertising and Brand Research
This study will survey Chinese Canadians in the Toronto and Vancouver markets with a series of questions related to advertising recall and awareness, brand awareness, usage, consideration, and image impressions of leading brands across a broad range of sectors. Telephone interviews will be conducted in Cantonese, Mandarin, and English (respondent's option) with adults aged 18+.
Municipal Quality of Life and Financial Planning
The Municipal Quality of Life and Financial Planning study is designed to help local governments better understand their citizens’ satisfaction levels, attitudes, needs, and priorities. This study will provide municipal leaders with actionable information to track citizens’ satisfaction levels, plan future budgets, develop new programs and services, and establish effective communication strategies.
Municipal Recreation and Physical Fitness
How active are the citizens in your municipality? What activities are they currently participating in and what would motivate them to be more active? The Municipal Recreation and Physical Fitness study is designed to help local governments better understand their citizens’ recreation behaviours and needs. This study will provide municipal leaders with actionable information to track their citizens’ current fitness behaviours and satisfaction with municipal recreation offerings, as well as to help plan future recreation services for the community.
Municipal Solutions for a Greener Earth
This study is designed to help local governments better understand their citizens’ attitudes towards the environment by providing municipal leaders with actionable information to manage and respond effectively to their citizens’ needs, concerns and perceptions around environmental issues.
New Canadian Micro Business Owners
The New Canadian Micro Business Owners report will provide an understanding of New Canadian micro business owners and the services these businesses use. The research will use inlanguage telephone interviews to reach segments of New Canadian business owners that conventional b2b market research cannot capture.
New Canadians & Grocery Shopping
This New Canadians & Grocery Shopping report will provide insights into grocery shopping habits and attitudes among the two largest and fastest growing Canadian communities.
New Canadians & Out-Of-Home Dining
The “New Canadians & Out-Of-Home Dining” report will provide insights into out-of-home dining habits and attitudes among the two largest and fastest growing new Canadian communities.
New Dimensions in CSR
What’s Corporate Canada Doing? Do Consumers Care? Whether in the interest of competitive advantage or simple due diligence, it’s prudent for your company to be on top of contemporary trends in corporate social responsibility (CSR). Ipsos Reid, Canada’s leading market research firm, and Canadian Business for Social Responsibility (CBSR), Canada’s leading source for CSR expertise, have joined forces in a first of its kind research initiative exploring new trends in CSR in Canada. Two things make it unique.
Public Safety and Security in the New Millennium
In the aftermath of the events of 9/11, the issue of public safety and security became the most urgent public issue throughout North America. Public Safety and Security in the New Millennium, a study published in 2001 and 2003, considers the views of Canadian adults on the appropriate public policy response to safety and security threats ranging from terrorism and illegal immigration to infectious diseases coming into the country from abroad (such as SARS and the avian bird flu).
Reconnecting with Older Canadians
As Canada’s population ages, governments and businesses are confronted with new challenges in meeting the needs of older Canadians and how best to meet them. The Reconnecting with Older Canadians syndicated study explores attitudes of Canadians 55+ toward leaving the workforce; crime, justice and security; housing; health; society, governments and governance; communications and media; and travel and leisure.
Reconnecting with Youth
Since 1997, Ipsos Reid has conducted a unique, annual study aimed at better understanding the relationship between Canada’s youth and government and the nature of Canadian youth engagement in public life. Reconnecting With Youth surveys over 2,000 Canadians between the ages of 12 and 30. The study explores youth attitudes toward education and careers, society, governments and governance, communications and media, internet usage and diversity.
Stay Tuned: Consumer Intentions
How are Canadians planning to spend their money in these turbulent economic times? Our latest syndicated study probes this question. Stay Tuned: Consumer Intentions offers a forward looking view into the mindset of Canadians as they consider their household expenditures in the upcoming three months.
Texas Residential – Electricity: 2008 Residential Customer Satisfaction Benchmarking Study
By most accounts, Texas is the most fully developed model of electricity deregulation in North America. In response to numerous customer requests, the Ipsos Energy Practice will conduct its inaugural Texas Residential Electricity Satisfaction Benchmarking Study. Our clients make signifi- cant investments in determining what drives satisfaction and value among customers, and seek to gain additional insight by understanding how their company performs relative to similar electricity companies. We are pleased to offer the opportunity to participate in this unique study.
The 2009 Canadian Golf Club Study
The 2009 Canadian Golf Club Study is must-have research for anyone in the Golf Club industry. The syndicated study looks to become the acknowledged report card of private golf clubs in Canada.
The Canadian Household Expenditure Report
The Canadian Household Expenditure Report collects data each month from 700 households across Canada. The full report offers an in depth view of Canadian households and identifies opportunities for promoting your product or service.
The Charitable Giving Market in BC (2009)
The Charitable Giving Market in BC (2009) study has been developed by Ipsos Reid to provide subscribers with the most authoritative, comprehensive, and up-to-date information about British Columbia’s donor market.
The Green Report: Consumer Packaged Goods & Retailers
The Green Report: Consumer Packaged Goods & Retailers is designed to provide manufacturers, and retailers with topical and focused information to support “green” initiatives.
The Green Report: Durable Goods & Home Services
This is designed to provide manufacturers, retailers, home services, and utilities with topical and focused information to support "green" initiatives.
Trend Observer
This global study involves extensive interviews with young trailblazers who are role models for their peers as well as social leaders with their fingers on the pulse of society, and experts on the cutting edge of their individual fields of endeavor. Trend Observer research uncovers today’s trends and predicts their evolution into the future. The report charts the trends that have a significant and continuing impact on consumers in the US, Canada, the UK, France, Sweden, and Japan.
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