At Ipsos Interactive Services, we have a wide range of powerful technical and online research capabilities. From putting two questions on our online Omnibus to conducting multi-lingual online studies around the world, with these research capabilities, we can help you to achieve any type of online research your objectives require. Following are just some of the capabilities we offer.

Concept & Product Testing
Our online testing provides the insight you need to determine whether or not a new product or service can be successful. We blend online interviewing, rich visual stimuli, and, when desired, discrete choice modelling to effectively test concepts and products. Image protection software ensures that respondents cannot download, save, or print the concepts or images we ask them to evaluate.

Website Evaluation & Profiling
This tool measures the drawing strength of your website. On any number of levels, we can measure whether or not your customers' expectations are being met. We also do the same for your competitors' sites. This way you get a true benchmark of where you stand and what it will take to face competition.

Site personalization, selling banner ads, and creating community are impossible unless you know who is visiting your site. Are they 14-year-old females or 50-year-old males? Do they trade online? Are they in the market for a new car? Interactive Services will provide you with an accurate, third party audit of your site visitors and members that prospective advertisers will trust.

This tool gives you a detailed, one-on-one look at the functionality of your site. It lets you know exactly what users do and what they think while surfing your site. Combined with online focus groups, it is the ultimate online measurement tool.

Brand Analysis
Is your online presence helping or hurting your overall brand image? Are your customers 'perceptions of your online brand in line with your intended image? With our brand equity tool we get past the clicks and get to the truth of your visitors' perceptions of your image, and that of your competitors'.

Customer & Employee Satisfaction
Do you know why your customers abandon their shopping carts? Do you understand what it takes to keep your online customers loyal? Let our customer satisfaction tool provide answers for you. We will create a real time satisfaction monitoring program to keep you on top of the way your customers think and feel. It can even be programmed to alert you to potential trouble spots in your product offering which can turn lost sales into intelligent marketing.

Online Omnibus
A weekly omnibus survey capable of delivering the opinions of 1,000 online Canadians every seven days. A new wave of the Canadian Online Omnibus starts every Tuesday. Questions confirmed by 1pm (EST) on Tuesday will receive closed-ended data tables by 4pm (EST) on the following Tuesday. The Online Omnibus is an ideal survey instrument to test responses to visual communications and complex concepts, all on a dependable, convenient, weekly schedule.

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FOR MORE INFORMATION

For further information about our Internet research capabilities, please contact:

Dennis Anspach
President, Ipsos Reid Direct

IPSOS Interactive Services

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