What Canadians Think

(About Almost Everything)

Ever wonder what Canadians are really thinking? In What Canadians Think (About Almost Everything), authors Darrell Bricker and John Wright of Ipsos Reid probe what’s going on in the minds of 32 million Canadians.

Think of the book as a national brain scan! It is the inside story of who we Canadians really are and what we really think – and what our beliefs and behaviour mean for Canada’s future.

What Canadians Think is based on Ipsos research and analysis that add up to the inside story of what Canadians like and don’t like, what they believe and don’t believe, and what they’re not sure of.

Here's what publishers Doubleday Canada have to say about the book:

“Focusing on the concentric worlds in which we live – home and work, community, nation, and world — two of Canada’s top statistical analysts, Darrell Bricker and John Wright of Ipsos Reid, go sleuthing. These guys dig into relationships. They look at marriage and morals and drinking and drugs. Death and taxes. No one knows Canada better than Ipsos Reid, and this book puts their research at your fingertips. Both light-hearted and rigorously detailed, What Canadians Think is fascinating reading for anyone. Whether you’re a marketing executive, or just someone who’s curious about the nut case around the corner, you won’t put it down.”

Want More Like This? On a Regular Basis?

The Ipsos News Center publishes many of the findings found the book – updated and regularly. For only $95 a year, you can receive the latest information on trends in Canadian politics, consumer behaviour, etc.

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