Ipsos Ideas Global

Moods, Minds, and Motivations: Measuring Emotions for Advertising Results

“Moods, Minds, and Motivations: Measuring Emotions for Advertising Results,” is the result of an exciting new research and development project by the advertising research experts Ipsos ASI, the largest provider of advertising pre-testing services in the world.

Knowing that emotions influence purchase motivation, the team at Ipsos ASI set out to determine how to accurately measure emotional responses to advertising, and how to use that learning to explain brand purchase intent. The result is cutting-edge, actionable insight into how advertising can affect consumer motivation. You'll also find out whether high-priced celebrity ads work.

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