Evolution Over Revolution:
Canadian Marketers Tiptoe into the Digital Age
The digital revolution has overtaken the world in nearly every corner of technology and commerce. Yet for those traditional bastions of trend spotters, trend setters, and trend followers – the marketer – the approach and embrace of the new digital era is taken with a degree of caution. At first look, it appears that Canadian marketers are taking a more evolutionary approach in tackling the digital world, preferring to first build on their own knowledge and experience with the medium before fully embracing it. There is some merit to a cautious approach, but being too cautious or too slow to embrace the digital era comes with some risk.
Learn more about how your peers in Canada are responding to the digital age by downloading a recent paper by Steve Levy, Ipsos Canada's leading technology sector market research expert. Steve originally gave this presentation at the CMA 2008 Digital Marketing Conference. For organizations interested in having Steve share the full 60-page presentation tailored for your marketing department's needs, please submit the scheduling form below.
Steve's presentation will cover the following topics:
- Familiarity and Usage of Digital Marketing
- Spending on Digital Media
- Current Perspectives
- Best Practices & Leaders of Digital Marketing
- Future Perspectives
- The Talent Issue
The duration of Steve's presentation is expected to take approximately one hour. Consider Steve for your next Lunch N Learn, monthly team meeting, or organize an off-site to inspire new learnings for a new era of marketing. By attending Steve's presentation, your marketing team will gain a new appreciation for how the digital evolution can be successfully harnessed and added to your marketing mix. There is no cost to having Steve share the results of this study with your team, but scheduling his time might be difficult. Don't hesitate.