Knowledge Centre

At Ipsos, we help you better understand your customers, to bring focus and clarity to even the most difficult situations. We not only bring facts and data to life: We deliver the insights and tools needed to help you grow your business. Our experts have insights to share, and now we can share them with you. Please select from one of the following:

Ipsos Canada Events

• CPRS: Holistic Communications - How Touch Points Work in Tandem
  March 19, 2010
• Ipsos Breakfast Seminar: Creativity & Discipline
  March 30, 2010
• Ipsos Breakfast Seminar: Identifying New Digital Trends for a New Decade
  March 31, 2010
• eMetrics Marketing Optimization Summit
  April 06 - 09, 2010
• NBTA 6th Annual Conference
  April 13 - 14, 2010
• Responsible Gaming Council: Discovery 2010 Conference
  April 13 - 16, 2010
• Canadian Gaming Summit
  April 26 - 28, 2010
• BCAMA: Vision Conference 2010
  May 13, 2010
• Ipsos Breakfast Seminar: Noteworthy? or Not Worthy?
  May 18, 2010
• MRIA Annual Conference
  May 30 - June 02, 2010
• MACU 2010 Strategic Marketing Conference & AIME Awards
  May 31 - June 02, 2010

More Event Details »

Presentations

• Evolution Over Revolution: Canadian Marketers Tiptoe into the Digital Age
  Schedule a Presentation
• How to Survive a Recession: Smart Marketing Moves in a Minimalist Market
  January 8, 2009
• Ethnic and New Canadians Research Pays Dividends!
  November 26, 2008
• ESOMAR Congress 2008
  September 23, 2008
• The Ipsos Charity Research Group Presents: Affordable, Actionable Research for Not-For Profit- Organizations
  April 29, 2008
• A Voice of the West Special Ipsos Reid Report – Retailers & the Environment: A Consumer View
  April 2008

Webinars

• Recorded Webinar: MACU Brand Differentiation in Financial Services
• Recorded Webinar: 15 Year Milestone 15-Minute Online Briefing
• Recorded Webinar: Best Practices in Municipal Research
• Webinar: Build A Better Workplace With Employee Panels
• Recorded Webinar: Gimme! The Human Nature of Successful Marketing
• Recorded Webinar: Powerful Research for Packaged Goods Companies



Ipsos Minute

Spend a minute with Ipsos' industry specialists who have experienced your challenges first hand, and see how they offer a fresh perspective.

• Building an Inclusive Workplace: Diversity in Canada
• How your call centre can help your organization take advantage of the recovery
• The Advertising Challenge: Catch Me if You Can!
• Great Minds Lead to Great Success: Your Success

More Ipsos Minutes »

Whitepapers / Articles

•  Point of View: From Emigrant to Immigrant - Marketing to New Canadians
•  Point of View: Placing Consumer Needs at the Forefront of Your Brand Extension Strategy
•  Point of View: Three New Product Success Factors You Should Measure, Control and Own
•  Point of View: Is Changing Your Package Worth the Cost?
•  Point of View: Code RED: Relevance, Expensiveness, Differentiation
•  Point of View: Diversity Challenges in Canada
•  Point of View: Collaborative Innovation: Using Interactive Custom Panels to Drive your Next Breakthrough
•  Point of View: Year End Update on the BC Economy 2009
•  Point of View: How Do I Know If I Have a Good Idea?
• Point of View: Beyond the Recession - Marketing with the New Consumer
• Qualitative Pleads "Not Guilty" to Advertising Manslaughter
• Point of View: Leveraging the Power of Consumer-Led Innovation
• Point of View: Trends Shaping the New Consumer
• Point of View: Living In Turbulent Times – Canadians and the Recession
• Securing Rapid Results with AdPulse
• Evolution Over Revolution: Canadian Marketers Tiptoe into the Digital Age
• Canadian Households Take Priority: Their Budget is Your Bottom Line
• Understanding Client Perspectives: The Smart Investment in an Uncertain Economy
• MarketSmarts: Motivators & Barriers Brand Health Study
• BC Edition, Ipsos Ideas Newsletter, June 2008
• Latest Insights into Holistic Campaign Communication Optimization
• POV: Are Engaged Loyal Alumni Found or Created?
• Case Study: Assessing Beverage Packaging Techniques
• Lessons Learned from Gimme! The Human Nature of Successful Marketing
• Case Study: Staking a Unique Position in a Crowded Market
• Empirical Evidence Displaces Common Belief That Clinician Decision-Making Process is Purely Scientific
• Creating Winning Concepts POV 
• IT Business in Canada: 2006 Mid Market and Large Enterprise Opportunity
• IT Vendor Roadmap to Buyer Dynamics
• Understanding Brand Value
• The Creators of Motivation
• And the Oscar for Advertising goes to... 
• Building Brand Equity Through Advertising 
• Super Bowl and Super Ads ... Was it worth it? 



Ipsos Fact Guide

Occasionally we publish easy to read, easy to carry Fact Guides as a reference tool in today's fast paced business environment.

•    A Snapshot of the Canadian Emerging Market 
• Veterinary Advisory Panel Fact Sheet 
•   2009 Canadian Internet Fact Guide 



Ipsos Ideas Global Magazine

Ipsos Ideas Global is a quarterly research magazine developed by the Ipsos Group of Companies.

• Adding Emotion to the Loyalty Mix
• What's in a Question: The Art and Science of Market Research
• Corporate Reputation: Connecting Fantasies with Reality
• Loyalty: Myths and Realities about Desire
• Moods, Minds, and Motivations: Measuring Emotions for Advertising Results
• Krisis: The New Qualitative Approach from Ipsos
• Secure the Success of Your Brands
• The Faces of Political Seduction
• The New Era of Customer Relationships
• Opinions of the War, And the War of Opinions
• Money Down the Drain?

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BC’s Economic Recovery 2010 Series

2010 Archives »

Ipsos Trend Report Canada

We invite you to download sample chapters from The Ipsos Trend Report Canada, a syndicated study which identifies and monitors shifts in Canadians' values, behaviors and perceptions about marketplace, social, economic and political issues affecting them. Published six times a year since 1986, The Ipsos Trend Report Canada has collected and reported on millions of dollars worth of consumer research.

• Sample Article: Canadians Stance on the Kyoto Accord

Learn more »

Ipsos Reid Digest

Ipsos Reid Digest is a condensation of essential reading material gathered from major trade journals, business papers and Internet Web Sites. Sign up »

  Ipsos Trend Report Canada

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