Ethnic and New Canadians Research Pays Dividends!

We hope you found our recent lunch seminar featuring new market research insights on the fastest growing Ethnic and New Canadians markets from South Asia (India, Pakistan, Bangladesh, etc.) and China (including Hong Kong) insightful.

At this time, please download a copy of our presentation featuring trends and findings collected from Ipsos Reid’s recent syndicated studies, including new findings from a study with Ipsos' Ethnic and New Canadians Online Panel, a panel of 5,000 New Canadians (Mandarin/Cantonese/Punjabi/Hindi speaking residents). Learn what the opportunities could be for your company in terms of generating sales and engagement in these communites, how South Asian and Chinese New Canadians differ from the general population in terms of their priorities, attitudes and behaviours, how best to reach them with your online marketing communications and more.

Immigration in the past 20 years has changed our cities, our cultures and our customers. It has presented unprecedented opportunities and challenges for companies and organizations across Canada. Reaching out to these Ethnic and New Canadian groups requires a sustained effort and an understanding of how these groups differ from mainstream Canadians, behaviourally and attitudinally, as well as any commonalities.

Download Presentation Now

Ipsos.ca Main Form
Full Name:
Company Name:
Email:
Position:
Address:
City:
Province:
Postal Code:
Phone:
Industry:

By submitting this request, you may be contacted by Ipsos Canada regarding this or similar advertising, marketing, or public opinion research offerings. To read our Privacy Policy, please click here.

Ethnic and New Canadians Research

RESOURCES

DID YOU KNOW?

  • As of 2006, 19% of the Canadian population was born outside the country, that's almost 1 in 5 Canadians
  • Between 2001 and 2006, more than 1 million immigrants came to Canada, a rate of growth of 13.6% more than four times that of the Canadian-born population (3.3%)
  • 69% of newcomers who arrived in Canadian during the past 5 years have settled in either Toronto, Montreal or Vancouver
  • 43% of the population of Toronto – GTA is visible minority, with Markham and Brampton more than 50%+ visible minority
  • 18% of the population of Vancouver – GVA is visible minority which includes 24% of the total Chinese population, and 16% of the total South Asian population in Canada.
  • Learn more about this area of expertise