Ipsos Canada » Event

As an e-marketer, do you have an understanding of how your organization’s media mix strategies compare against other leading Canadian companies? In this presentation, Steve Levy, President of Market Research Canada East for Ipsos Reid, reveals the results of its fourth annual Digital Marketing Pulse report, the only survey of its kind that considers trends as seen by digital media practitioners. The data Steve will share measures current levels of familiarity and usage of digital marketing techniques among client-side marketers and agencies, gauged sentiments on the current state as well as the future of digital marketing, and compare results to surveys conducted in previous years.

To learn more about Ipsos Reid's Digital Marketing Pulse, please click here.

eMetrics is the premiere global conference focused on improving the results of your digital marketing investment. Attendees will learn how leading marketers and information technology executives are increasing marketing ROI through optimization of campaigns, communications, content, and overall customer experience. To learn more about this conference, or to register now, please click here.