BCAIM Luncheon: LOTTO MAX

December 3, 2009
Vancouver, BC

Ipsos ASI and Ipsos Reid are pleased to be a sponsor of the upcoming BCAIM Luncheon featuring senior marketers from the British Columbia Lottery Corporation.

By attending this session, you will learn how BCLC executed a highly targeted social media campaign, developed engaging contests, promotions and PR events, all to generate awareness and interest in their newest lottery game, LOTTO MAX.

The launch of LOTTO MAX was the largest and most complex in over 15 years within the Canadian lottery industry as it involved discontinuing Lotto Super 7 and launching a new national brand. Changing the landscape required:

• Due diligence
• Research
• Multiple product concepts
• Coordination of five regional lottery jurisdictions across Canada

To learn more about this event, or to register now, please click here.

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