Webinar Recording: MACU Brand Differentiation in Financial Services

Learn about the importance of brand differentiation and its impact on brand health and market performance with particular emphasis on financial services by downloading a copy of this online presentation given on March 2, 2010. Our speaker, Ipsos ASI's Majid Khoury, explored what are considered to be price of entry factors, and what are some of the factors that can differentiate your institution on what is important for the consumer. By downloading this MACU learning session, you will hear more about:

• Why brand differentiation is key
• What the difference between differentiation and relevant differentiation is
• What some of the issues facing financial institutions are when it comes to brand differentiation
• What is considered to be price of entry factors and what some of the factors are that can differentiate your institution on what is important for the consumer
• How advertising can help build differentiation

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