Ipsos Breakfast Seminar: Creativity & Discipline

March 30, 2010
Toronto, ON

You are invited to join senior members of Ipsos to learn more about how to leverage qualitative research for stronger business results.

When: Date: Tuesday, March 30, 2010
Time: 8:00am - 11:00am
Venue: MaRS Centre for Innovation
101 College St.
Toronto, ON
For venue map, click here.

Cost:

Complimentary

Beethoven. Baryshnikov. Ella Fitzgerald. They were artists known for their innovation and creativity. But what made them great was their discipline. Discipline gave them the power to control their creativity and have more confidence in the outcome. Discipline and creativity are powerful forces, which, when applied in the right balance, create a whole far greater than the sum of the parts.

During this presentation, we will discuss how Discipline and Creativity can be leveraged in qualitative research to drive your business forward.

Drawing on Ipsos research from an unparalleled year of business change, we'll share several insights about today's consumers. Then, drawing on the practices of psychology, sociology, anthropology, semiotics and marketing, we'll show you how the discipline of new tools and analysis, can be paired with creative techniques and products, to give you a new view of your markets and enable you to make better decisions.

Space is limited. Please register today.

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