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Health Sector Research Ipsos Reid
Patient rights, professional credibility, system sustainability, quality care, and
accountability are just some of the areas in which citizen input is integral to the
success of any health sector organization. As governments face the health care challenges
of the coming years, they are depending increasingly on the participation of citizens
in the decision-making process and are working to develop ways in which to measure the
quality of everything from health care delivery to information management.
Ipsos Reid has harnessed its many years of experience in working with health sector
organizations to develop a center of expertise that focuses on trends in public opinion,
citizen satisfaction, quality measurement and program evaluation. We offer our clients
cutting-edge, methodologically rigorous research techniques, combined with the learnings
and insights gleaned from hundreds of research projects on everything from health promotion,
to brand and organizational reputation to tracking wait times for specialty care.
Our clients in the private, public, and not-for-profit sectors use our expertise to:
- Gauge public perspective and attitudes on their issues
- Better understand or reposition their reputation and brand
- Advance their public advocacy agenda
- Inform their member and stakeholder relations
- Help develop their advertising and communications and measure their effectiveness
- Measure their performance and service quality