Media, Content & Technology Research

Consumers are viewing, listening to, reading, accessing and sharing content across a growing range of media and technology platforms in their business and personal lives.

Ipsos provides companies in the fast-changing media, content and technology industries with research-based insights to improve their competitive advantage.

Ipsos' areas of expertise include:

  • Media Audience Measurement
  • Decision Making in the Media & Content Space
  • Customer Acquisition & Retention
  • Day in Life Media Consumption (CML)
  • Brand Equity Measurement
  • Brand Tracking
  • Forecasting the likely market success of new content, products & services