Media, Content & Technology Research

Consumers are viewing, listening to, reading, accessing and sharing content across a growing range of media and technology platforms in their business and personal lives.

Ipsos provides companies in the fast-changing media, content and technology industries with research-based insights to improve their competitive advantage.

Ipsos' areas of expertise include:

  • Media Audience Measurement
  • Decision Making in the Media & Content Space
  • Customer Acquisition & Retention
  • Day in Life Media Consumption (CML)
  • Brand Equity Measurement
  • Brand Tracking
  • Forecasting the likely market success of new content, products & services

MediaCT Research


Canada — East

Mary Beth Barbour Mary Beth Barbour
Senior Vice President
Ipsos Reid

Canada — West

Michael Rodenburgh Michael Rodenburgh
Executive Vice President
Ipsos West


Luc Durand Luc Durand
President / Président
Ipsos Québec

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