Media, Content & Technology Research
Consumers are viewing, listening to, reading, accessing and sharing content across a growing range of media and technology platforms in their business and personal lives.
Ipsos provides companies in the fast-changing media, content and technology industries with research-based insights to improve their competitive advantage.
Ipsos' areas of expertise include:
- Media Audience Measurement
- Decision Making in the Media & Content Space
- Customer Acquisition & Retention
- Day in Life Media Consumption (CML)
- Brand Equity Measurement
- Brand Tracking
- Forecasting the likely market success of new content, products & services