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Qualitative
Ipsos Camelford Graham is the qualitative centre of excellence for Ipsos Canada, providing exceptional
marketing insights, and setting the industry standard in qualitative research. Our highly skilled people
and leading edge techniques generate the learning you need to move your business forward. We are
renowned for:
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Innovative tools and techniques such as ethnography, immersive consumer research and specialized online methodologies, including EyeJournal.
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In-depth understanding of the Canadian consumer, developed through comprehensive
in-field studies, sociological and psychographic analyses, and dialogue with literally thousands
of Canadians each year
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Strategic acumen, which enables us to deliver pragmatic solutions to the competitive
challenges of today’s business environment
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Experience and expertise, with an impressive roster of seasoned professionals who
are leaders in the Canadian market research field
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The power of multiple perspectives, integrating the insights from our entire team
of specialists
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Innovative tools and techniques such as ethnography, immersive consumer research
and specialized online methodologies
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A collaborative approach to research, drawing upon the knowledge and experience of
our team, our clients and our respondents
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Our commitment to discovery through understanding