Qualitative

Ipsos Reid UU is the qualitative centre of excellence for Ipsos Canada, providing exceptional marketing insights, and setting the industry standard in qualitative research. Our highly skilled people and leading edge techniques generate the learning you need to move your business forward. We are renowned for:

  • Innovative tools and techniques such as ethnography, immersive consumer research and specialized online methodologies, including EyeJournal.
  • In-depth understanding of the Canadian consumer, developed through comprehensive in-field studies, sociological and psychographic analyses, and dialogue with literally thousands of Canadians each year
  • Strategic acumen, which enables us to deliver pragmatic solutions to the competitive challenges of today’s business environment
  • Experience and expertise, with an impressive roster of seasoned professionals who are leaders in the Canadian market research field
  • The power of multiple perspectives, integrating the insights from our entire team of specialists
  • Innovative tools and techniques such as ethnography, immersive consumer research and specialized online methodologies
  • A collaborative approach to research, drawing upon the knowledge and experience of our team, our clients and our respondents
  • Our commitment to discovery through understanding