Lottery & Gaming Research

Lotteries and other gaming organizations are constantly seeking ways to better understand their players – and how to reach them through product development and communications efforts.

At Ipsos, we have been operating a specialty practice that serves the research needs of gaming clients for over 20 years, and are considered the most experienced lottery and gaming market research provider in North America. We work with clients to provide a multitude of sector-specialized research and consulting services including:

  • Segmentation studies;
  • Custom panels;
  • Concept testing;
  • Product/volumetric predictions;
  • Market and opinion tracking;
  • Media habits and shopping behaviour assessments;
  • Retailer interviews;
  • Qualitative research and more.

Lottery & Gaming Research Experts

We are proud to be the only research firm with a dedicated team of eight researchers that specializes in the lottery and gaming sector. Our experience covers all areas of the industry, including lottery industry vendor agencies, casino and online gaming, and charitable lottery groups.

Our international reputation for delivering total market intelligence is built on over two decades of experience in this sector. Collectively, we have provided services to most lottery gaming jurisdictions across North America, as well as a significant number of other gaming agencies.

We pride ourselves on our knowledge of the gaming sector, and are frequent presenters at industry events and conferences. At Ipsos, we are uniquely positioned to pair research excellence with sector-specific expertise, giving richer context to your research results.


Featured Products & Tools

  • Gaming with Millennials Syndicated Study
    Gaming with Millennials Syndicated Study

    The Emerging Market consists of young adults aged 18-34. They have been sought after by marketers across industries for several years as they are typically characterized as having a large amount of discretionary income and a passion for consumer goods

  • Ipsos Scratch Price Point Optimizer

    Use Ipsos Scratch Price Point Optimizer™ to help build the best Scratch games for your target market.

  • Ipsos ConStruct™

    Ipsos ConStruct™ is a concept building tool that takes the post-ideation concept development guesswork out of the hands of developers by extracting the ideal concept directly from the minds of lottery players and gamblers themselves.

  • Ipsos Brand Power Research for the Gaming Sector

    Use Ipsos Brand Power research to diagnose your gaming brand's strengths, opportunities, and challenges, and identify a new position of brand power.

  • Loyalty Optimizer for Lottery & Gaming

    Ipsos Gaming for Money Loyalty Optimizer is a customized research solution built on the combined expertise of Ipsos' Lottery and Gaming practice and our Loyalty division.

  • Ipsos Scratch OptiMix™

    Use the Ipsos Scratch OptiMix™ research tool to help evaluate the appeal of potential Scratch games prior to launch.

  • Ipsos Draw Game Appraiser

    Ipsos Draw Game Appraiser is a customized tool that helps lotteries understand the impact that adding or replacing (one or two) draw style games would have on both their current product mix and overall revenues.

  • Ipsos Market Segmentation Research

    Use Ipsos Market Segmentation research to define your target market and understand how to reach and connect with them in the competitive Lottery and Gaming sector.

  • Ipsos Callout Optimizer

    Use Ipsos Callout Optimizer to help select the optimal callout messages for each of the Scratch ticket price points offered.

  • Ipsos Social Intelligence Platform for Lottery & Gaming Research Panels

    Use the Ipsos Social Intelligence Platform for your lottery and gaming research panel and get meaningful insights for building a solid brand strategy.