Forecasting and Modelling
With the pace of change in today’s market, no company can afford to stand still. To compete,
businesses need to manage the risks in launching new products or services or
restaging existing brands, and optimize existing products
and services for the highest return on investment. Numbers and intuition won’t guide savvy
product management and development decisions; you need in-depth analysis that gives
you a competitive edge.
Ipsos Reid boasts a comprehensive market research system that integrates consumer behaviour
with advanced marketing models and statistical methods and allows us to forecast demand and
optimize product and service configurations with exceptional accuracy. Our services and systems
also measure price elasticity, simulate competitive actions,
evaluate alternative marketing plans, and identify profitable market
segments to target.
Our worldwide experience, network of experts, and quality consistency give our clients a substantial
competitive edge at all market levels. At Ipsos Reid, we are committed to thoroughly understanding
the nuances of each client's business and industry. Our consulting teams consistently produce
actionable recommendations to support and enhance their clients' business objectives.