Behavioural Tracking and Consumption Studies
Customers are never static, and neither is your business. To compete, and to separate the hype
from prevailing market realities, you need to know not only what is selling, but also who is
buying, and why.
Using continuous consumer purchase panels, Ipsos Reid’s Behavioural Tracking services are the
comprehensive source for understanding buyer dynamics. By closely monitoring purchase characteristics
such as trial and repeat, combination purchasing, deal switching, brand shifting, and market basket,
Ipsos Reid’s Behavioural Tracking service enables your business to respond to measured—not
inferred—Behavioural changes before they negatively impact the overall health of a product, brand
Ipsos Reid hosts Canada’s largest pre-recruited household and online panels to deliver supply,
reliable, and category-specific insights that enable you to respond to your market and chart your
course for future growth. Ipsos Reid also designs custom proprietary panels for clients who face
exceptional in-market conditions and provides the professional, discrete information required to
maintain your leadership position.
Our data is collected from the category up, rather than across all categories, by knowledgeable
client service teams dedicated to your industry. The result is longitudinal marketing insights
tailored to your business that produce a demonstrable competitive advantage for your brand.