Creative Development Solutions

Ipsos ASI Will Make Your Creative Development Process Better

We've tested over 100,000 ads in over 50 countries – and worldwide, we test over 7,500 ads a year!

Our wide repertoire of diagnostic tools is designed to give richer insights at every stage of the development process. We can test:

  • Anywhere in Canada (or Internationally)
  • TV (or other video), print, outdoor, in-store and digital - Individually or as a campaign
  • With specific targets (i.e. kids, teens, moms, ethnic, B2B, aging demographic)

At every phase of the creative process – you have questions that need insightful answers. We have the answers!

Are you at an early stage in the process? You are asking:

  • What should we say?
  • How should we say it?
  • What’s the insight?
  • Can our brand own this?

Big Idea is the answer: A quant/qual Hothouse approach, with Canadian norms.

Are you looking to optimize your campaign or select between creative concepts? You are asking:

  • Will the ads break through with a branded impression?
  • Do they communicate the strategy?
  • Do they create the desired emotional response?
  • Are they persuasive?
  • If not – can we fix them – and how?

AdLab is the proven quant/qual approach with over 15 years of Canadian norms.

Are you looking for globally validated predictions of in-market success? You are asking:

  • Should I run this ad? Will it generate sales and build the brand?
  • Can I compare the results internationally? – Can I run this ad from another country in Canada?
  • Can I be sure that the ad will work well regionally and/or in both languages?

ASI:Connect provides validated, predictive measures of Reception and Response along with rich diagnostics with a nationally representative sample. Our new modular approach is even faster and more cost effective.

For more information, please visit our Product pages.

Creative Development Solutions



Gordon Bingham Gordon Bingham
President, ASI Canada
Ipsos ASI


Luc Durand Luc Durand
President / Président
Ipsos Québec


Michael Rodenburgh Michael Rodenburgh
Executive Vice President
Ipsos West