Advertising Research

As an advertiser — regardless of how big or how small your budget is — you have important questions that need actionable answers.

Our commitment is to provide insights to advertisers to help in the development, evaluation, and improvement of their advertising efforts. In short – to maximize the return on advertising investments and build stronger brands.

You are asking:

  • Am I leveraging a truly BIG Idea?
  • Do I have the — Right message? Right consumer? Right objectives?
  • Am I utilizing the right touch points?
  • Am I getting the optimal return on my investment?

We have the answers you need. We offer a full range of advertising research solutions to help clients make the best decisions at all stages of the development process.

Ipsos ASI: Plan, Create, Qualify, Monitor & Maximize

We look forward to sharing our learning and proprietary tools to help you develop better creative, make better communication decisions and, build better brands in Canada and around the world.