Good qualitative research can find answers to the deeper motivational questions that start with why and how.
Ipsos is one of the few market research companies that offers clients in-house qualitative as well as quantitative research on a global basis.
Our qualitative specialists explore the underlying issues, ideas, and values driving consumer attitudes and behaviours.
Main advantages of Ipsos Qualitative
- A team of highly qualified in-house moderators with extensive backgrounds in psychology, sociology, anthropology, linguistics and client-side marketing
- Extensive experience in all sectors, including B2B, sensitive issues, low interest categories
- A range of projective techniques, to help consumers move beyond the rational and express deeply held thoughts and feelings
- Ongoing development of new qualitative techniques that leverage inputs coming from ethnography, semiotics, co-creation philosophy, conflict theory
- Online capabilities