Qualitative Research

CitizensLab

CitizensLab

CitizensLab is a unique Ipsos methodology that allows Ipsos to incorporate the best of both qualitative and quantitative research techniques. It is a method that allows for immediate results, and the research is often completed in just one evening per market.     


Ideation

Ideation

A new qualitative research approach that bridges knowledge, ideas, people, and cultures to create an environment for open, participative and aligned collaboration.