Ipsos Reid Provincial Online Omnibus

A Full-Service Omnibus Survey

Combine the power of the web with the proven advantage of Ipsos Reid’s Omnibus surveys. The Ipsos Reid Provincial Online Omnibus gets you the answers you need in the region that matters to you.

The Ipsos Reid Provincial Online Omnibus is an ideal survey instrument to test responses to visual communications and complex concepts on a dependable, convenient, daily schedule.

Professional research staff provide expertise in fine-tuning survey questions. Clients receive detailed data tables with responses to their questions broken down by key demographic variables.

Of course, additional research services such as over-samples of a target demographic (eg: women, young adults, etc.), an executive summary, a full written report, custom banners (demos), or public release of survey findings are also available at an additional cost.

Share the vehicle, not the results

Think of an omnibus survey as your research car pool. You save money by sharing the vehicle (the survey) going to a common destination (the sample). The individual question results however, are confidential and are only available to you. It’s a cost effective shared vehicle for getting the answers you need at a fixed price.


Start on the business day that’s most convenient for you! Questions confirmed prior to 1 pm EST on any business day will receive closed-ended data one week (7 days) later. For example, questions confirmed on Tuesday before 1 pm EST will receive close-ended data tables the following Tuesday. Open ended data usually follows within one business day.

Why use an online omnibus?

The online environment is an ideal medium for testing responses to visual communications or complex concepts. Pre-recruited respondents have the ability to respond to the survey at their convenience within the survey window.

Clients in the private, public and not-for-profit sectors have placed questions on the Ipsos Reid Provincial Online Omnibus to:

  • Test advertising campaigns
  • Test graphic or other types of visual messaging
  • Evaluate customer service
  • Profile customers /users
  • Position brands
  • Study attitude and usage
  • Measure market share

How do I receive my data?

Clients receive detailed data tables with responses to their questions broken down by key demographic variables such as age, gender, education and household income. Custom banners are also available – please ask us for pricing and possibilities.

How is the information collected?

Data for the Ipsos Reid Provincial Online Omnibus are collected through random regional sampling of our 200,000+ member online panel. The Ipsos online panel is recruited and maintained utilizing double and triple opt-in screening processes to ensure maximum return from an engaged audience. Both the survey invitation list and the returned data are weighted to reflect the composition of the regional population in which the data was collected.

Sample Size & Margin of Error

The sample is randomly selected from the Ipsos Online Panel within the province / region you select and data are weighted to ensure the sample’s age/gender composition reflects that of the actual adult population within each region according to Census data.

Sample Size &
Margin of Error


Pricing is on a per question basis, based on question type, number of questions and sample size. A minimum of four questions is required to book space on the Provincial Online Omnibus. Please call for sample pricing and volume discounts. Questionnaire consultation is not included in question pricing – an additional charge may apply for larger groups of questions or for extensive questionnaire advice – please ask us for details.