Canadian Inter@ctive Reid Report
The Most Comprehensive Study of Canadians and the Internet
Increasingly integrated in our everyday lives, the Internet has transformed the way Canadians connect, interact and consume. Canvassing the nation, Ipsos Reid delves into the ‘who, what and why’ of Internet and technology usage and attitudes among Canadians. The Ipsos Canadian Inter@ctive Reid Report has been tracking online behaviour and identifying trends since 1995, and is the longest running and most comprehensive, authoritative study of the Internet in Canada.
We track all standard Internet activities and move quickly to ensure we have baseline measures on up-and-coming issues. From social media to mobile advertising and apps, if it has happened online, it has been measured and written about in the Ipsos Canadian Inter@ctive Reid Report.
Offering a complete, in-depth perspective, the report helps subscribers stay in-the-know about the rapidly changing economic and social context of the Internet in Canada and understand how to connect with their target audiences.
In the past year, we have introduced a number of improvements to the study, including:
- More frequent results. We offer bi-monthly reports (6 reports/year).
- Flexible, online reporting. New online reporting tools give subscribers flexibility and access to relevant information on topics of interest.
Data is collected on a bi-monthly basis throughout the year. During each interviewing period we cover at least two in-depth subjects. A sample size of 800 Canadian Internet users — defined as adults who use the Internet for at least one hour per week — complete an online questionnaire.
Respondents are chosen randomly from Ipsos Reid’s Canadian Internet panel and the sample is balanced by region, age and gender to match characteristics of the Canadian population.
Approximate number of completed interviews by province/region for each bi-monthly report:
Approximate Number of
800 every two months
Special Feature Report Topics
Special Feature Reports provide in-depth coverage for a particular subject area. We cover a minimum of two topics per wave for a total of at least 12 per year. Here are examples of online topic areas from the past several years that we continue to track:
- Consumer Electronics
- Digital Marketing
- Financial Services
- Holiday Shopping
- Social Networking
- Online Teens
- ISP Satisfaction
- Video Consumption
Report Access and Schedule
Reports are prepared six times a year based on the timeline below. Subscribers are emailed a notification when new reports are posted on the report website. Subscribers have exclusive access to the report website which includes online access to pre-2013 reports, questionnaires and data tables.
An annual subscription to the Ipsos Canadian Inter@ctive Reid Report is $10,000. Individual Special Feature Reports can be purchased for as little as $1,000 each.
The annual subscription includes:
- Six bi-monthly reports
- Input into the selection and design of Special Feature Report topics
- Access to the Ipsos Canadian Inter@ctive Reid report website