Canadian Inter@ctive Reid Report

The Most Comprehensive Study of Canadians and the Internet.

Since 1995, Ipsos Reid has been tracking the “who’s, what’s, and why’s” of Internet usage and attitudes among Canadians. This has made the Ipsos Canadian Inter@ctive Reid Report the longest running and most comprehensive, authoritative study of Canadians and the Internet in Canada.

We track all of the standard Internet activities, and we move quickly to ensure we have baseline measures on up-and-coming issues. From social media to mobile advertising and apps, if it has happened online it has been measured and written about in the Ipsos Canadian Inter@ctive Reid Report. This means that subscribers to this report can stay in-the-know about the rapidly changing economic and social context of the Internet in Canada.

The following list is an example of The Ipsos Canadian Inter@ctive Reid Report's regular line up of articles:

Internet Access and Profiles

How many people own a PC? Who is on the Internet? What are they doing online? This chapter provides readers with a solid understanding of the broader Internet trends at work in Canadian society.

E-commerce

This chapter covers topics such as: How many Canadians have shopped online and how much do they spend? What is the likelihood that they will increase their online purchasing in the next year? Which sites do they visit and what are they buying?

Financial Services

The financial services tracking section looks at the sites where Canadians are doing their banking, their awareness of investment and financial information web sites, as well as their confidence in conducting financial transactions online.

ISP Satisfaction

This chapter takes a closer look at how satisfied Canadians are with the services provided by their ISP, with various aspects of the Internet.

Special Feature Chapters

Throughout the year, we offer more in depth examinations of important emerging trends, such as Digital Marketing, Mobile Broadband and Apps, Online Travel, Search Marketing, and more.