Canadian Inter@ctive Trends Report

The Most Comprehensive Study of Canadians and the Internet

As the longest running authoritative study of the Internet in Canada, the Ipsos Canadian Inter@ctive Reid Report has been tracking online behaviour and identifying technological trends among Online Canadians since 1995.

From social media to mobile advertising and apps, if it has happened online, it has been measured and written about in the Ipsos Canadian Inter@ctive Reid Report.

Offering a complete, in-depth perspective, the report helps subscribers stay in-the-know about the rapidly changing economic and social context of the Internet in Canada.

A sample size of 800 Canadian Internet users are accessed via Ipsos iSay Panel.

6 Topics Covered

  • Social Networking
  • Video Consumption
  • Smartphone & Other Devices
  • e-Commerce
  • Digital Marketing
  • NEW: Health & Wellness

All-Access Included with Subscription:

  • 4 PowerPoint reports delivered quarterly
  • Each report covers at least 1 topic in-depth
  • Detailed data tables in excel format by standard demographics

Each report features easy to read, detailed graphs clearly outlining key findings and significant differences across genders, age groups, and regions.

Interviews by Region

Sample is balanced by region, age and gender to be representative of the Canadian population.

Province/Region Approximate Number of
Completed Interviews
Quebec 189
Atlantic Canada 61
British Columbia 111
Alberta 78
Manitoba/Saskatchewan 53
Ontario 308
Total 800


Age Male (48%) Female (52%)
18-34 29% 27%
35-54 40% 39%
55+ 31% 34%

Report Schedule

Issue Date
Issue 1 March 2015
Issue 2 June 2015
Issue 3 September 2015
Issue 4 December 2015

Report Price

An annual subscription to the Ipsos Canadian Inter@ctive Reid Report is $15,000 (plus tax).