Lottery and Gaming
Ipsos is on the leading edge of innovation in neuroscience, and has recently added Implicit Reaction Time to our Neuro Toolkit to help you get the deeper understanding you need to make your marketing and products better targeted
and more emotionally resonant
Use Ipsos Market Segmentation research to define your target market and understand how to reach and connect with them in the competitive Lottery and Gaming sector.
Ipsos Draw Game Appraiser is a customized tool that helps lotteries understand the impact that adding or replacing (one or two) draw style games would have on both their current product mix and overall revenues.
Use the Ipsos Scratch OptiMix™ research tool to help evaluate the appeal of potential Scratch games prior to launch.
Ipsos Gaming for Money Loyalty Optimizer is a customized research solution built on the combined expertise of Ipsos’ Lottery and Gaming practice and our Loyalty division.
Use Ipsos Scratch Price Point Optimizer™ to help build the best Scratch games for your target market.
Use Ipsos Callout Optimizer to help select the optimal callout messages for each of the Scratch ticket price points offered.
Ipsos ConStruct™ is a concept building tool that takes the post-ideation concept development guesswork out of the hands of developers by extracting the ideal concept directly from the minds of lottery players themselves.
Use the Ipsos Social Intelligence Platform for your lottery and gaming research panel and get meaningful insights for building a solid brand strategy.