Personal Cardholder Study

Credit Cards and Payment Methods

In 2013, Ipsos offers the Personal Cardholder Study (PCS) for the 20th consecutive year. It continues to be the leading source of information for Canada’s card issuing companies and their partners.

Based on over 12,500 interviews per year including both cardholders and non-cardholders, the 2013 PCS provides a holistic view of the payment landscape, including debit and cash.