Understanding how consumers make their decisions in a world that is more and more complex is a challenge all corporations struggle with. Recognizing this need, Ipsos has developed EyeJournal – a new, innovative online qualitative research tool that engages respondents to develop a heightened awareness of why they do what they do or think what they think, and allows them to share that with us.
Organizations are given the opportunity to embark on a shared adventure, diving into the hearts and minds of their target consumers for an extended period of time (usually one or two weeks). The ongoing nature of this method, coupled with creative activities and daily blogging, helps to develop a relationship between researcher, respondent, and subject matter, that is different than other research methods. The result? Discovering how consumers "see it" through their own eyes, so that you can understand their behavior in a new light.