Consumer Trends

FIVE

FIVE

Ipsos' FIVE provides an accurate and unparalleled view of the food and beverage landscape that drives growth by delivering "One Source of Consumption Truth".     


The Most Influential Brands

The Most Influential Brands

The Most Influential Brands offers a case study perspective on the dimensions that drive each brand’s influence.     


Canada's Most Valuable (Sponsorship) Property Study 2015

Canada's Most Valuable (Sponsorship) Property Study 2015

Canada’s Most Valuable (Sponsorship) Property is a ground-breaking new research study that identifies the emotional triggers that connect Canadians to sponsors of sports, arts, causes, festivals/events and entertainment properties.     


Companies & Causes 2016

Companies & Causes 2016

2016 marks the 3rd year for the Canadian-specific study conducted annually from late August-early September. Every year during the Companies and Causes Canada Conference, Ipsos releases its findings.     


Ipsos UU Conversations

Ipsos UU Conversations

Launched in Fall 2013, a syndicated research program from Ipsos UU shares qualitative research results of specific population segments.     


Food Service Monitor (FSM)

Food Service Monitor (FSM)

Where do Canadians go when they take a break from their own kitchens? Is the market really mostly made up of 18-24 year old males? How do Canadians decide between the hundreds of restaurant options competing for their business?     


ACT: Alcohol Consumption Tracker

ACT: Alcohol Consumption Tracker

ACT is subscribed to by market leaders in the Beer, Wine, Spirits, Cider, Cooler and Pre-mixed Cocktail categories towards gaining expanded insight into the consumption behaviour of Canadians.     


Canadian Accessories Monitor

Canadian Accessories Monitor

The Canadian Accessories Monitor provides a continuous and detailed source of that reliable market data for a category that has historically been underserved from a marketing research perspective.     


Ipsos Marketing for Automotive

Need to get faster, more accurate market data for new vehicle designs, refreshed models or new tech applications? Ipsos is a proven leader helping clients evaluate new products and technologies.     


Ipsos AppLife

Ipsos AppLife

Ipsos AppLife is powerful research tool in the form of an app that allows you to connect with your consumers.     


Shopper*Connections

Shopper*Connections

Shopper Connections enables Trade and Marketing teams to focus on which levers to pull in order to maximize sales of a given category or brand in a retailer.     


Fuzzy Front End

Fuzzy Front End

The fuzzy front end is more than a creative process – it is a strategic process with the ultimate goal of uncovering the insights and ideas that will lead to successful products in the marketplace.     


Ipsos EyeJournal

Ipsos EyeJournal

Ipsos has developed EyeJournal – a new, innovative online qualitative research tool that engages respondents to develop a heightened awareness of why they do what they do or think what they think, and allows them to share that with us.     


Atlantic Consumer Monitor

Atlantic Consumer Monitor will provide subscribers a comprehensive view of digital technology use and adoption, retail shopping patterns, media (traditional and new) consumption, as well as living and lifestyle trends among consumers in the region.     


BrandLife

BrandLife provides companies with a significant competitive advantage in designing, branding and selling their products and services, and has over 20 years of proven results doing just that.