Ipsos Mobile Payments
What consumers think about mobile payments
Mobile payments to grow to $670B by 2015
Global mobile payments are predicted to grow 75% in volume in 2011 from 2010 and to reach an estimated $670 billion in 2015.* With strong growth predictions for mobile payments, providers have conducted pilots and trials across the globe in the past three years. We are now at the threshold for the
mainstream launch of mobile payments.
However, consumer experience and therefore attitudes to mobile payments remains limited in many countries. Apart from Japan, uptake in most developed markets has been limited compared to emerging markets such as China and Turkey. What may work in one market may not necessarily work in another.
The Ipsos Mobile Payments study provides multilayered analysis that combines research on payments and mobile technology from consumers at a truly global level. It includes research into Near-Field Communications (NFC) and peer-topeer payments, tracking key patterns and trends informed by consumer attitudes, interest and openness to mobile payments.
The potential of mobile payments
By asking questions about the two realms of payments and mobile technology, the insights generated on mobile payments have the potential to be more than the sum of their parts. This study will help you understand the impact that mobile payments can make in consumers' lives.
- How can purchase behaviour change or be influenced by combining payments with mobile technology? And in which categories?
- What does this mean for customer relationships, loyalty and satisfaction?
- Who do consumers consider to be credible in facilitating mobile payments?
Beyond the mobile transaction
Ipsos Mobile Payments covers the mobile technology, retail and financial sectors to provide a holistic view on consumer attitudes and sentiment:
- What do consumers expect from mobile payments?
- How will their needs impact mobile technology, retailers and financial businesses?
Ipsos is uniquely positioned to offer global and local consumer perspectives on mobile payments.
Our team can help you understand how your business should approach consumers as mobile payments gain traction in your market. Covering the spectrum of countries based on uptake and usage, we can help you develop your next steps on mobile payments.
Ipsos Mobile Payments is a global syndicated study interviewing 2,000 mobile phone users in each of 13 markets bi-annually. The first wave launches in November 2011 and the second wave in March 2012.
*Gartner, "Market Trends: Mobile Payments Worldwide, 2011" and Jupiter Research, "Mobile Payment Strategies: Opportunities & Markets 2011 – 2015."