Products & Tools

Ipsos is a research partner to the world's leading brands.
The Company specializes in advertising, loyalty, marketing, media, and public affairs research.

  • We know brands, how to develop them and how to build them.
  • We assess marketing potential and interpret market trends.
  • We help our clients build long-term relationships with their customers.
  • We test advertising and study audience responses to various media and we measure public opinion around the globe.

Learn more about Ipsos products by browsing through our areas of expertise:

Featured Products & Tools

  • Trend Observer

    Trend Observer provides fresh insight into the trends and values shaping tomorrow's consumption to help you navigate tomorrow today

  • Gaming Emerging Market Syndicated Study 2011

    The Emerging Market consists of young adults aged 18–34. They have been sought after by marketers across industries as they are characterized as having a large amount of discretionary income and a passion for consumer goods.

  • The LeanIN Report

    Digital media is information on the consumers’ terms. They (your consumers) are in control of what messages they see and when they see them.

  • Canadian Inter@ctive Reid Report

    A syndicated study that monitors Canadian Internet behaviors and attitudes in order to provide subscribers with the most authoritative, comprehensive, and up-to-date information about the Web and the marketplace.

  • Ipsos Loyalty Optimizer

    Ipsos Loyalty Optimizer is a state-of-the-art analytical framework that gives an overview of how all aspects of your strategy work together to influence customer loyalty.

Our Methodology

Our innovative methodologies continuously evolve with our clients' research needs. We employ every avenue available to truly connect with your audiences—from the traditional to the cutting-edge. Our qualitative and quantitative methodologies capture insight from every angle: online and offline, in-person and interactive—and they can always be customized to reach your business goals.

Our Methodology

Syndicated Studies