News & Polls

Research Shows One Key to Market Relevancy is Brand Reinvention

10/23/2014

Toronto, ON – Coca-Cola. Tim Hortons. Blackberry. What do these three brands have in common? According to recent research conducted by Ipsos Reid, they are all companies that Canadians believe are in the process of trying to...     

Press Center Seeking interesting, relevant commentary on issues of the day? Get in touch with a senior researcher to give a fresh perspective on emerging and developing stories »