News & Polls

TouchPoints, the Most Comprehensive Media Consumption Study to Emerge in Canada to Launch

Thursday, December 18, 2014

Toronto, ON – Ipsos Reid MediaCT and RealityMine have been working with agencies and media companies to push forward an unprecedented media consumption study in Canada, and are proud to announce the official launch of the study in... 

DIG360 – Ipsos Report: Black Friday buying in Canada plateaued in 2014

Friday, December 12, 2014

Vancouver, BC – DIG360 and Ipsos have been tracking shopper behaviour in Canada on a regular basis and have released their latest findings of trends around retail Black Friday 2014. Awareness of Black Friday is entrenched in...

Extended Days Mean More Opportunities for Marketers to Engage with Canadians

Thursday, December 11, 2014

Toronto, ON – As Canadians continue to adapt to new technologies, a clear impact is seen in their day-to-day behaviours. Ipsos’ Canadian Media Landscape, a single-source syndicated study that captures the daily activities of...

Two Thirds (64%) of Prospective Home Buyers in Ontario Plan to Continue Search Over the Holidays

Tuesday, December 09, 2014

Toronto, ON – Prospective home buyers in Ontario won’t be taking a break from house hunting this holiday season, as many believe Santa might gift them a great find or a great deal for their persistence, according to a new survey...

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FIVE Food Fact

Table for One?

Table for One?
62% of all Breakfast Eating Occasions are alone.


Traditional Marketing Still Makes Cents
Traditional Marketing Still Makes Cents: See Where B.C. Marketers Put Their Ad Dollars Recent Study Finds Online is Ubiquitous, but Traditional Forms of Media are Still Thriving