IPG Continues the Charge to Make TouchPoints a Reality in Canada
Monday, October 27, 2014
Toronto, ON – Ipsos Reid MediaCT is edging closer in its quest to launch TouchPoints in Canada. The company is pleased to announce that IPG has signed on to support the tool that provides rich...
John Tory (42%) Headed for Toronto Mayor’s Chain of Office
Over Ford (31%), Chow (25%)
Saturday, October 25, 2014
Toronto, ON – Heading into the final weekend of the Toronto mayoral campaign, John Tory appears to be headed for the mayor’s chain of office, according to a new Ipsos Reid poll conducted for Global News.
Research Shows One Key to Market Relevancy is Brand Reinvention
Thursday, October 23, 2014
Toronto, ON – Coca-Cola. Tim Hortons. Blackberry. What do these three brands have in common? According to recent research conducted by Ipsos Reid, they are all companies that Canadians believe are in the process of trying to...