News & Polls

TrojanOne and Ipsos Announce Latest Round of Most Valuable Sponsorship Properties in Canada

Thursday, July 02, 2015

Toronto, ON – With seemingly endless brand choices for consumers and an increasing numbness to traditional marketing, companies have been leveraging sponsorship as a means of forging meaningful connections with consumers around the... 

Ipsos Appoints a New Leader in Canada

Tuesday, June 30, 2015

Toronto, ON – Ipsos has named Rob Myers as the new Country Manager in Canada, where he will be responsible for the company’s business, staff and relationships with clients. He succeeds Gary Bennewies, who is relocating to Paris to...

Calgary Mayor and Council Have Widespread Public Approval

Monday, June 29, 2015

Calgary, AB – A new Ipsos poll shows that Calgary’s Mayor and Calgary’s City Council each enjoy public approval numbers that would be the envy of most municipal, provincial and federal politicians across the country.

As Canada Celebrates its Birthday, Eight out of Ten Canadians Confess that “Eh” is in their Vocabulary

Monday, June 29, 2015

Toronto, ON – For some Canadians, worrying about our national identity – and whether we have one – is a practice almost as old as the country itself. But when it comes to how we’re seen by others outside the country, Canada has...

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FIVE Food Fact

Table for One?

Table for One?
62% of all Breakfast Eating Occasions are alone.


Traditional Marketing Still Makes Cents
Traditional Marketing Still Makes Cents: See Where B.C. Marketers Put Their Ad Dollars Recent Study Finds Online is Ubiquitous, but Traditional Forms of Media are Still Thriving

Ipsos Sports Report
Sports Participation in Canada
The Fitness and Sports Participation report is conducted through Ipsos' Household Equipment Canada study, interviewing over 16,500 households about their current participation levels. The study defines fitness and sports participation as households where any individual over five years of age in the home has participated in one or more physical activity at least three times in the past 12 months.