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Canuckology - From Dollars to Donuts
A new book by Ipsos' Darrell Bricker & John Wright
Canada's premier pollsters reveal what Canadians think and why. In their latest book, Darrell Bricker,
Global CEO of Ipsos Public Affairs, and John Wright, SVP & Managing Director for Ipsos Public Affairs
North American Public Polling Division, share the wealth of their thousands of polls, drawn from
conversations with some unlikely characters, including the retired man who still believes in Santa Claus,
the non-parent who freaks out about toy safety, and the woman who would rather take her dad to a movie
premiere than George Clooney.
To learn more about this book, click here.