Making Innovations That Inspire: A Webinar To Learn How To Get More Innovations To Market
Tuesday, March 19, 2013
||10:30am PT / 12:30pm CT / 1:30pm ET
How often does consumer research reveal the winning idea to be the obvious, shortsighted, safe one? Is it the one that does not seem it will truly drive the business forward?
Join us for a complimentary webinar to discover why this happens too often and how to use research to find, foster, and commercialize ideas that will drive business results. During this session, we will show you:
- Why commonly used approaches and processes fall flat.
- How to drive innovation that your competition will miss in order to achieve more sustainable financial success from innovation.
- Why it does not require risky experimentation with new processes and research techniques to bring more inspiring innovations to market.
After 30 years and more than 30,000 concepts, InnoQuest*Vantis knows what it takes to drive real innovation to market. We have helped many leading companies infuse their organization with a more innovative approach to new product development with tools that are easy to use and implement.
Presenter: Jason Brown, President & CEO Vantis, Ipsos InnoQuest
Clearing the Fog on Neuroscience
As an advocate of applied neuroscience, I want to address some misunderstandings of what Consumer Neuroscience is, and importantly, what it can and can’t do.
First, it cannot read minds. Neuroscience can measure unconscious response patterns to...
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